Before the Veneers: The Diagnosis Behind Predictable Esthetic Dentistry

Modern Cosmetic Dentistry Workspace

By: Dr. James Wanamaker

In esthetic dentistry, we are constantly surrounded by beautiful final results: case presentations, social media, and continuing education courses. You do not have to look far to find impressive veneer cases.

And I understand the appeal; veneers can be incredibly transformative when they are planned and executed well. What those final photographs rarely show, however, is everything that happened before the preparation appointment.

This is the fourth article in my photography series on smile design and facially driven dentistry.

This time, I want to focus on the step that supports all of those decisions: diagnosis.

The success of an esthetic case is determined long before a veneer is bonded. When the diagnostic phase is rushed, even technically excellent dentistry can fall short of the result the patient expected, and in some cases it can fail altogether.

 

The Seduction of the Solution

Patients often come into our offices already asking for veneers. They have looked online, seen transformations they like, and arrived with a fairly clear picture of what they think they need. It is easy for us as clinicians to move directly into that conversation.

But when a patient asks for veneers, they are often describing the outcome they want rather than the treatment they actually need. They want to feel more confident, they want to smile without thinking about it, and they want their teeth to look healthier, brighter, straighter, or more balanced.

Veneers may ultimately be the best way to accomplish that, but they may also be only one part of the solution, or not the right solution at all. Our responsibility is to figure that out before treatment begins.

 

Diagnosis Is Dentistry

I have seen patients invest significant time and money in porcelain only to end up disappointed with the result. In many of those cases, the problem was not poor ceramics or inadequate preparations; the problem started earlier. Maybe gingival inflammation was never fully addressed; maybe the teeth were significantly malpositioned, but the restorative plan attempted to compensate for that position rather than correct it; or maybe the incisal edge position was chosen chairside based on what seemed to look good in the moment rather than being evaluated systematically in the face or based on the occlusion. Each of those decisions can affect the final result.

A thorough diagnostic process is not about adding unnecessary appointments or making treatment more complicated. It gives us the information we need to make better decisions and gives the final restorations the best opportunity to succeed esthetically, functionally, and biologically.

 

What a Proper Esthetic Diagnosis Includes

In my practice, I approach every esthetic consultation with the same basic diagnostic framework, even when the case initially appears straightforward. That consistency matters because many of the issues that complicate esthetic treatment are easy to overlook when we assume a case is simple. A complete esthetic diagnosis should evaluate several areas.

  • Periodontal health. Healthy tissues are the foundation of esthetic dentistry. Active inflammation, bleeding, unstable periodontal conditions, or bone loss need to be understood and managed before definitive restorative treatment begins.
  • Occlusal stability. We need to understand how the patient functions. Are there signs of parafunction, wear, fractures, muscle symptoms, or joint concerns? A beautiful restoration placed into an unstable occlusal environment may be at risk from the first day.
  • Incisal edge position. As I discussed in a previous article, incisal edge position is a facially driven decision. It needs to be evaluated in relation to the lips, smile dynamics, facial proportions, phonetics, and the overall composition of the smile.
  • Gingival architecture and axial inclination. Are the gingival margins harmonious, are the zeniths positioned appropriately, and do the long axes of the teeth create a natural progression? Small discrepancies in these areas can have a major influence on whether the final dentistry feels natural.
  • Tooth structure and preparation risk. How much enamel is available, and are there existing restorations? Is there erosion, wear, or previous endodontic treatment, and what are the pulpal considerations? Understanding the existing tooth structure helps determine how conservative we can be and whether a veneer is even the most appropriate restoration.

The goal is to understand the entire system before choosing the restorative solution.

 

Photography Makes the Diagnosis Visible

This is where photography becomes indispensable. At chairside, our attention is naturally drawn to individual teeth, but when we review well-composed photographs on a large screen, we begin to see relationships. Asymmetries become easier to recognize, gingival discrepancies stand out, and axial inclinations become more obvious, while incisal edge position can be evaluated in the context of the lips and face rather than in isolation. Photography gives us the ability to stop the clinical moment and study it, which is incredibly valuable.

When I sit down with a patient and review their diagnostic photographs, I often notice details that were much less obvious during the clinical examination. The patient also begins to understand what I am seeing, and that shared visual reference changes the consultation.

Instead of simply telling a patient that one gingival margin is higher, or that a tooth is tipped, we can show them. The conversation becomes easier to understand, and treatment recommendations begin to make more sense. Patients then own the treatment, especially if they opt out of recommended treatment like changing gingival heights.

Photography also creates a valuable diagnostic record. When questions come up later regarding why a particular decision was made, the photographs provide context.

 

The Interdisciplinary Conversation Starts at Diagnosis

One of the most important outcomes of a comprehensive diagnosis is recognizing when restorative dentistry should not be the first step.

  • If the gingival margins are significantly uneven, periodontal treatment may need to occur before preparation.
  • If tooth position or axial inclination is compromised, orthodontic movement may create a far better restorative environment than trying to correct everything with porcelain.
  • If the occlusion is unstable, that needs to be understood and addressed before we commit to definitive ceramics.

The diagnostic phase is where sequencing begins, and sequencing matters. Many difficult esthetic cases become more predictable when each discipline is allowed to solve the problem it is best equipped to solve.

Photography helps tremendously with that communication. When the restorative dentist, orthodontist, periodontist, and laboratory are all looking at the same images and working toward the same facially driven goals, the case becomes much more coordinated.

 

The Wax-Up Is Not the Diagnosis

This is an important distinction. Wax-ups are extremely valuable, and I use both analog and digital wax-ups to explore treatment possibilities, communicate with the laboratory, refine tooth form, and evaluate proposed changes.

But the wax-up comes after the diagnosis; it is a tool used to express the treatment plan. If we create a wax-up before fully evaluating periodontal health, occlusion, incisal edge position, gingival architecture, tooth position, and restorative risk, we may simply be designing an attractive version of the wrong plan. The wax-up should answer questions that come from the diagnosis; it should not replace those questions.

 

What This Means in Practice

For clinicians who are earlier in their esthetic journey, my advice is straightforward: build a diagnostic protocol and use it consistently. Take the photographs, review them systematically, evaluate the face, the lips, the gingiva, the teeth, and the occlusion before making restorative decisions, and ask the difficult questions before you pick up a handpiece.

For clinicians who have been doing esthetic dentistry for years, it can be just as valuable to periodically audit that process. Experience makes us faster, which is usually a good thing. But it can also make it easier to skip steps when a case appears familiar. Some of the most challenging variables in esthetic dentistry are hidden inside cases that initially look simple.

The cases I am most proud of are not always the most complex ones. They are often the cases where I understood the problem clearly from the beginning and allowed that diagnosis to guide every decision that followed.

 

Diagnosis Is the Deliverable

We practice in an era that naturally celebrates the transformation: the before-and-after photographs, the final ceramics, and the reveal. But some of the most important work in esthetic dentistry happens long before any of that. It happens when we slow down enough to understand the patient, the biology, the function, the tooth position, and the facial framework before deciding what treatment should look like.

Veneers can be extraordinary when they are the right treatment. The challenge is knowing when they are the right treatment, and that answer comes from diagnosis.

Exceptional esthetic dentistry starts well before the preparation appointment. It starts with understanding the case clearly enough that every step afterward has a purpose.

Categories

Testimonials

Rosie, RDH
★★★★★

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
Read More
★★★★★

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer
★★★★★

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

Read More
★★★★★

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson
★★★★★

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
Read More
★★★★★

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta
★★★★★

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
Read More
★★★★★

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.
★★★★★

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
Read More
★★★★★

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.
★★★★★

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
Read More
★★★★★

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH
★★★★★

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
Read More
★★★★★

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong
★★★★★

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
Read More
★★★★★

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor
★★★★★

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
Read More
★★★★★

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg
★★★★★

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
Read More
★★★★★

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

James Wanamaker

Dr. James Wanamaker earned his Doctor of Dental Surgery degree from SUNY Buffalo School of Dental Medicine in 2016 with a concentration in pediatric dentistry. While at Buffalo, he served in multiple roles in organized dentistry, including the National Chair of the Council on Advocacy for the American Student Dental Association (ASDA). Following dental school, he then completed a General Practice Residency at SUNY Upstate Hospital and the Syracuse VA Hospital. He has completed additional training at the Dawson Academy, Invisalign, and surgical implant placement at the Brighterway Institute. Dr. Wanamaker is a partner in his dream private practice, Smiles of Skaneateles, located outside of Syracuse, NY. Dr. Wanamaker began working with IGNITEDDS as a 3rd-year dental student. Since then, he has spoken at dental schools and conferences across the country on interview skills and finding your ideal private practice. He is heavily involved in organized dentistry on a local, state, and national level. Dr. Wanamaker currently serves as the Chair of the New Dentist Committee for the New York State Dental Association. In 2020 Dr. Wanamaker was inducted as a Fellow of the American College of Dentists. Fellows have exemplified excellence through outstanding leadership and exceptional contributions to dentistry and society and only 3% of dentists are Fellows. Dr. Wanamaker resides in Upstate New York with his wife, Francesca, their young daughter, and Goldendoodle, Chewbacca.

x

Join Us

Become a Preferred Partner

Join as a preferred partner to unlock growth, visibility, and strategic collaboration opportunities.

No Thanks