Ronda Holman

If They Understand It, They’ll Accept It

By: Ronda Holman You’re standing in the operatory. You just walked your patient through what you’re seeing, what needs to be done, and why. Then they look at you and ask: “Why does this cost so much? Can you just give me the cheapest option?” And just like that, you...

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Blessing or Curse? The 4 O’Clock Dilemma

By: Ronda Holman It’s 3:55 p.m. on a Thursday. The 4 o’clock patient just canceled. You can almost hear the sighs of relief ripple through the back office—until the dentist pops their head in and says, “Let’s fill that spot with a root canal!” For the doctor, this is...

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3 Ways to Invest in Your Dental Assistant

By: Ronda Holman What Dentists Can Learn from Chef Tina in The Bear In the TV series The Bear, one of the most compelling character arcs belongs to Chef Tina, played by Liza Colón-Zayas. Tina begins the series as a seasoned line cook who is resistant to change, doing...

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