Dental SEO: Your Guide to Conquering Google

By: Sean Hamel

What is Dental SEO? Dental SEO, or dental search engine optimization, is the process of optimizing your dental practice’s website to improve its visibility in search engine results pages (SERPs).

By implementing effective SEO strategies, you can ensure that your website ranks higher in search results when potential patients search for dental services in your area.

The Importance of Dental SEO

With the majority of people turning to search engines to find local services, having a robust dental SEO strategy is crucial for your practice’s success.

By ranking higher in search results, you can increase your online visibility, attract more organic traffic to your website, and ultimately convert more visitors into patients.

The Role of Google Algorithm in Dental SEO

Google Algorithm is a complex set of rules and tests used by search engines to determine how well-optimized a website is for search.

It constantly evolves to deliver the most relevant and genuine search results to users. 

Understanding the algorithm’s updates and adapting your SEO strategies accordingly is vital to maintain a high ranking in search results.

You may not realize, there are actually two separate algorithms at work, one for Local SEO (Maps) and one for Organic SEO (search engine results).

The algorithm for Maps focuses on local search results and takes into account factors such as proximity, relevance, and reviews. The algorithm for organic SEO focuses on website content and quality, backlinks, user experience, and other factors that determine the website’s relevance and authority.

Be sure you partner with a marketer who understands each algorithm and how to use both to your advantage.

Essential Dental SEO Tips

1. Choose the Right Keywords

Keyword research is the foundation of any successful dental SEO strategy.

Start by identifying relevant keywords and phrases that potential patients are likely to search for when looking for dental services.

Use keyword research tools like Ahrefs, Ubersuggest, and Kwfinder to discover high-volume and low-competition keywords to target.

2. Optimize Your Website’s On-Page Elements

On-page optimization involves optimizing various elements on your dental website to improve its visibility in search results.

This includes optimizing page titles, meta descriptions, header tags, and URL structures. Incorporate your target keywords naturally into these elements to signal their relevance to search engines.

3. Create High-Quality and Engaging Content

Content is king when it comes to dental SEO. Regularly create informative and engaging content that addresses the needs and concerns of your target audience.

This could include blog posts, articles, videos, infographics, and patient testimonials.

Ensure that your content is original, well-researched, and properly formatted for both readers and search engine crawlers.

4. Optimize Your Website for Mobile Devices

With the increasing use of mobile devices for online searches, it is crucial to have a mobile-friendly website.

Optimize your website’s design and layout to provide a seamless user experience across different screen sizes.

Utilize responsive design techniques and consider implementing Accelerated Mobile Pages (AMP) to improve loading speed and enhance mobile usability.  

5. Build High-Quality Backlinks

Backlinks, or inbound links from other reputable websites, are a crucial factor in improving your dental website’s authority and visibility.

Focus on acquiring high-quality backlinks from dental industry publications, local directories, and authoritative websites.

Guest blogging on community sites or other small business sites in the area, creating shareable content, and engaging with influencers in the dental field can help you build valuable backlinks.

6. Leverage Local SEO

Local SEO is essential for dental practices as most patients search for dental services within their local area.

Optimize your website for local searches by including your practice’s name, address, and phone number (NAP) on every page.

Claim and optimize your Google My Business listing, and ensure consistent NAP information across online directories and review sites.

7. Encourage Patient Reviews

Positive patient reviews not only build trust and credibility but also contribute to your dental SEO efforts.

Encourage satisfied patients to leave reviews on platforms like Google My Business, Yelp, and Healthgrades. Respond to reviews, both positive and negative, to show that you value patient feedback and are committed to providing excellent dental care.

This also helps to tell your story and provide social proof of the experience you’re selling.

8. Monitor and Analyze Your SEO Efforts

Regularly monitor and analyze the performance of your dental SEO strategies to identify areas of improvement.

Utilize tools like Google Analytics and Google Search Console to track website traffic, keyword rankings, and user behavior.

Use this data to refine your SEO strategies and optimize your website for better results.


In the digital age, dental SEO is essential for attracting new patients and staying ahead of the competition.

By implementing the tips and strategies outlined in this guide, you can improve your practice’s online visibility, increase organic traffic to your website, and convert more visitors into patients. 

Photo by Vlada Karpovich

Sean Hamel

Sean Hamel

A recent addition to the DentistryIQ Advisory Board, Sean Hamel is a seasoned dental marketing professional and the founder and CEO of Art of Dental Marketing. ADM is a story-based dental marketing agency that helps practices get found online and convert web traffic into real patients. We understand that every practice is unique and has a story to tell, but they just don’t know how to get it out to the community. ADM builds state-of-the-art, video-based websites, powerful local SEO strategies, and effective pay-per-click campaigns, and provides an attentive and comprehensive client service experience for every practice.