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A recent addition to the DentistryIQ Advisory Board, Sean Hamel is a seasoned dental marketing professional and the founder and CEO of Art of Dental Marketing.
ADM is a story-based dental marketing agency that helps practices get found online and convert web traffic into real patients.
We understand that every practice is unique and has a story to tell, but they just don’t know how to get it out to the community.
ADM builds state-of-the-art, video-based websites, powerful local SEO strategies, and effective pay-per-click campaigns, and provides an attentive and comprehensive client service experience for every practice.
Strategies for Dental Practice Marketing Success in 2024
By: Sean Hamel The world of marketing is an ever-evolving adventure, especially in the digital realm. To ensure…
Dental SEO: Your Guide to Conquering Google
By: Sean Hamel What is Dental SEO? Dental SEO, or dental search engine optimization, is the process…
Hidden Pitfalls of Googling Yourself: Dentists & the SEO Performance Mirage
By: Sean Hamel In this digital age, having a strong online presence is crucial for any business,…
7 Ways to Use ChatGPT for Dental Local SEO
By: Sean Hamel By now you have likely heard of ChatGPT. This new AI tool has gained…
Dental Insurance Fee Negotiation Process & Why Hire an Expert
By: Angela Holland Negotiating PPO fees is a crucial yet often overlooked step in maximizing your dental practice’s financial success. Done correctly, PPO fee negotiations can significantly increase insurance collections—without requiring more patients, additional treatments, or increased marketing costs. While the process can take anywhere from 9 to 18 months, the results are well worth…
You’re A Practice Owner…How Should You Hire an Associate?
By: Dr. Kaufman I have had at least one associate sometimes two over the last 16 years. I was an associate and that was almost 30 years ago. Here is my take, if you are the practice owner you need to be comfortable sharing your practice. Why Not Have An Associate? Some docs I know…
Dental Microscope: When We See Better, We Can Do Better
By: Michelle Lee, DDSTopic originally appeared on PankeyGram.Org. Dr. Lee granted permission for igniteDDS to share with our readers. Today, we have an abundance of restorative materials at our fingertips. Accurate case planning involves realizing the potential of digital design and precision-based dentistry to efficiently provide the best possible restorative care. My attitude to dentistry…
Stop the Chaos: How Accountability Transforms Your Dental Practice from Stressful to ProfitableÂ
By: Dawn Patrick, Dental Practice Coach + Director of Operations IgniteDDS As a dentist and business owner, you’re not just responsible for patient care—you’re responsible for building a successful practice. A well-run dental office doesn’t happen by chance. It’s built on systems, structure, and accountability. Without clear expectations for each team member, inefficiencies, miscommunication, and…
Together We RiseÂ
By: Dr. Savanah Craig “If you want to go fast, go alone. If you want to go far, go together.” I have always believed Dentistry is a Team Sport. As dentists, practice owners, partners, etc., we are only as strong as the members of our team, and we cannot do it all on our own….
The Link Between Glycemic Index and Oral Health: Understanding How You Eat Affects Your HealthÂ
By: Michael Eid Since childhood, we’ve been taught one simple rule: candy causes cavities (also known as caries). It seems logical—something sugary and sticky clings to your teeth and “eats away” at the tooth structure. However, the process behind this is more complex than it appears. The connection between diet and dental caries lies in…
Maximizing Profitability with Dental Insurance Waivers & Upgraded Fee Agreements
By: Angela Holland In the competitive world of dentistry, practices are constantly looking for ways to increase profitability while maintaining high standards of patient care. One strategy that is gaining traction is the use of dental insurance waivers and upgraded fee agreements. These tools not only help boost revenue but also improve patient satisfaction by…
Help! My Dental Assistant Always Questions Me in Front of My Patients
By: Ronda Holman As a dentist, maintaining confidence and authority in front of your patients is essential. But what happens when your dental assistant questions you during an appointment sometimes in a way that undermines your expertise? While it’s great to have a team that thinks critically, in-chair debates can create discomfort for both you…
Restoring Undersized & Peg Laterals: No Tooth Prep Needed
By: Lee Ann Brady DMDTopic originally appeared on PankeyGram.Org, Dr. Brady granted permission for igniteDDS to share with our readers. A small lateral incisor is not always called a peg lateral. When I say peg lateral, I visualize it as a size like the fixture with implant abutment. Meanwhile, most of the time we have…
Be Aware of the Total Cost of Ownership
By: A-dec The amount you pay for dental equipment goes beyond the initial acquisition cost—making it critical to invest in well-designed, high-quality, reliable options from a trustworthy manufacturer like A-dec. Download the PDF version now How Much Does Your Equipment Really Cost? Saving money up front might seem like a good deal, but if the…


