Building a Successful Dental Team: Insights from Dr. William Chen

dental fuel

Today, Dr. William Chen, a seasoned dentist and entrepreneur, shares his insights and experiences in scaling his dental practice and building a successful dental team.

Host: Dr. Tanya Sue Maestas
Guest: Dr. William Chen
Edited By: Candy Velez CRDH

Let’s explore the challenges of building a successful dental practice and the mistakes that can occur along the way.

The Importance of Retaining Good People

One of the biggest mistakes Dr. Chen highlights is the loss of good people within a dental practice. He acknowledges that turnover can be costly and detrimental to the growth and success of a practice. To address this issue, Dr. Chen emphasizes the need for regular check-ins and open communication with team members.

He explains:

“We do six-month financial check-ins… When we hire you, you’re coached through the process of how we pay, we coach you through the process of how we set goals and how you get incentivized. We check in at halftime…because we don’t want to lose good people.”

Dr. Chen further explains that a year is too long to wait to check in with employees. By implementing six-month check-ins, Dr. Chen ensures that issues and concerns are addressed promptly. This proactive approach allows for course correction and provides an opportunity for team members to voice their needs and goals.

Dr. Chen believes that by fostering a supportive and communicative environment, the chances of retaining good people increase significantly.

Hiring for the Position, Not the Person

Another mistake Dr. Chen highlights is the tendency to hire based on the individual rather than the position. He explains, 

“We’ve gone from hiring just for the person to hiring for the position…we create the position first…and then we go find the people.”

This shift in approach ensures that the practice’s needs are met and that team members are placed in roles that align with their strengths and abilities. Dr. Chen emphasizes the importance of providing clarity and expectations when hiring new team members.

Clearly defining job descriptions, roles, and compensation structures minimizes the chances of misalignment and dissatisfaction. This approach allows for a more efficient and harmonious team dynamic, ultimately contributing to the dental practice’s success.

Understanding Individual Modes of Operation

To further enhance team dynamics, Dr. Chen introduces the concept of understanding individual modes of operation. He explains, 

“We do a thing called the Kolbe…it’s a strength test mostly…it gives your mode of operation. I’m a 5-6-2-7 for those of you who want to look it up. Because I know my Kolbe, I know how to interact with those that are similar, and I know how to communicate with those who are different.” 

By utilizing tools like the Kolbe test, which assesses an individual’s strengths and preferred modes of operation, Dr. Chen is able to tailor his communication and management style to better suit each team member. Dr. Chen emphasizes the importance of speaking the language of team members and understanding their unique approaches to work.

By recognizing and accommodating different modes of operation, he creates a more inclusive and effective team environment. This understanding allows for better collaboration and productivity among team members.

The Journey to Coaching

Dr. Chen’s journey into coaching began with a personal experience in financial management. He shares, 

“My first official coach was Dave Ramsey’s group; this happened when my wife…looked at me and said, ‘Do you really know our financial position?”

When first asked this question by his wife, Dr. Chen initially thought, “We’re doing fine,” but then he thought to himself, “Are We?” This realization led Dr. Chen to seek guidance from financial expert Dave Ramsey, and he and his wife enrolled in Financial Peace University. Dr. Chen further explains,

“For the first time, we had our finances in order, and it relieved so many marital problems.” 

Through this experience, he recognized the value of coaching and its potential impact on personal and professional growth. Therefore, he brought the program to his team, and to this day, Dr. Chen offers his team members the opportunity to participate in Financial Peace University for themselves. Inspired by the positive outcomes of personal coaching, Dr. Chen sought additional coaching for his dental practice. 

He explains,

 “I noticed one of my colleagues…was doing well…and he told me, ‘I have a coach.’

Intrigued by the idea, Dr. Chen joined that coaching group, which has since become an integral part of his dental practice’s growth and development.

The Power of Coaching

Coaching has significantly influenced Dr. Chen’s journey as a dentist and entrepreneur. It has given him the guidance and support needed to navigate the challenges of scaling a dental practice and building a successful team. Dr. Chen has gained valuable insights into effective leadership, financial management, and personal growth through coaching. The impact of coaching extends beyond the individual dentist.

Dr. Chen acknowledges that coaching has a ripple effect on the entire team and practice. By implementing the strategies and principles learned through coaching, he has created a culture of continuous improvement and success within his practice.

Conclusion

Building a successful dental practice requires more than just clinical expertise. It requires effective leadership, strong team dynamics, and a commitment to personal and professional growth.

Dr. Chen’s experiences and insights shed light on the importance of retaining good people, hiring for the position, understanding individual modes of operation, and the power of coaching. As the dental industry continues to evolve, dentists must adapt and embrace new approaches to practice management.

By learning from the mistakes and successes of others, dentists can build thriving practices that provide exceptional patient care and create a fulfilling work environment for themselves and their teams.

Future Outlook

In the future, we expect to see a greater emphasis on team dynamics, individualized coaching, and a focus on personal and professional growth within the dental industry. Dentists who prioritize these aspects of practice management will be well-positioned to thrive in an ever-changing landscape.

So, let’s fuel our dental practices with the knowledge and insights shared by Dr. William Chen. By learning from his experiences and implementing these strategies, we can build successful practices that provide exceptional dental care and foster a supportive and thriving team environment. Remember, the journey to success is not without its challenges.

However, with the right mindset, strategies, and support, we can overcome obstacles and create dental practices that truly make a difference.

Stay tuned for more episodes of Dental Fuel, where we continue to explore the unspoken in-between of the dental world and fuel our practices for success. 

Follow us on Instagram @dentalfuel and @Ingitedds.

Keep Reading: Financial Mistakes Dentists Should Avoid: Insights from Dr. William Chen

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Dr. William E. Chen, DMD

Dr. Chen is the founder, CEO and visionary of Chen Dental in Sebring, Florida. Dr. Chen received his Bachelor of Arts in Biology at Rollins College and attended the University of Florida College of Dentistry where he completed his Doctor of Dental Medicine degree in 2001. Chen Dental was established in 2005. Dr. Chen has served the community for 20+ years as a modern dentistry leader for ensuring healthy smiles. Over 14,000 patients from three countries, thirty-eight counties and thirty-three states visit Chen Dental each year. Dr. Chen has been voted Best Dentist nine times, received multiple business of the year awards, and the Innovation and Leadership Award. Giving back is very important to Dr. Chen who has trained with renowned financial expert, Dave Ramsey, to learn financial and biblical principles about healthy money management. This has allowed Dr. Chen positive growth in his business and increased his charitable giving. With the support of the community, he has helped raise over $300,000 to benefit organizations such as Lindsey's Wish with Champion for Children, Big Brothers Big Sisters of the Sun Coast, Crohn’s and Colitis Foundation and more. Dr. Chen established Chen Dental Lab in 2017, the first in-office digital dental lab in Highlands County, Florida. He is a member of several dental associations including the American Dental Association, Florida Academy of Cosmetic Dentistry, and the International Dental Implant Association to name a few. Dr. Chen is also a Greater Sebring Chamber of Commerce Circle member. Dr. Chen has a deep passion for his family. He lives an active lifestyle through surfing, wake surfing, hunting, fishing, and camping with his three adventurous boys and has enjoyed 22 years of marriage with his beautiful wife, Geri.

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