Patient Care in the Age of 2 Day Shipping and Social Media 

By: Dr. Savanah Craig

We live in a world of instant gratification. Social Media shows us before and after photos and leaves out the hours, days, months, years it took to achieve that outcome. Patients are inundated with advertisements for “Teeth in a day” and dental tourism that promises to fix all their problems in record time.

My grandparents always said you can either have it done right, done quick, or done cheap but you can’t have all three.

Dentistry is no different, but in our ever fast paced world with two day shipping and same day delivery it can be challenging to get patients to accept realistic expectations. 

Good Things Don’t Happen Overnight

I often tell patients that your teeth didn’t develop overnight, so I can’t replace them overnight either.

We are often faced with problems that have resulted from years of neglect and it is unrealistic to expect the solution to quick.

However, in our world many people want to snap their fingers and have their problems disappear. Unfortunately, my dental degree did not come with a magic wand. 

You Are Not Responsible For the Patient’s Reaction

In the beginning of my career, I took on the burden of my patient’s disappointment. I am a people pleaser by nature and chose dentistry because I wanted to help people. It is no surprise, then, that I don’t enjoy giving people bad news.

However, I’ve learned that I am not responsible for the patients’ reaction to the information I share. If you’ve lost a tooth and want an implant to replace it, you’re going to have to let that implant heal for several months before it can be restored.

In my hands, that is the best treatment I can offer and I no longer let patients make me feel bad. 

I know what I can do predictably, and if they are unhappy with what I am suggesting, they are welcome to find a second opinion. Its possible that the patient may find a dentist who feels comfortable placing and immediately loading that implant, but it is very likely that doctor will have fees that are hirer than mine. I no longer take the burden of that home with me at the end of the day. 

Educate our Patients

My job as a dentist is to educate my patients, however, I am still a human being with limitations. I am learning and growing each day. I took an oath to help people, but I also took an oath to do no harm. It is possible that helping a patient means treatment that will take time to complete and just because we wish it could be done sooner, doesn’t mean it can be.

Many things in life take time and cannot be rushed but as a society we have lost our ability to be wait. We want to hit a button and have our new towels delivered in 24 hours. We want convience over quality.

As the doctor, you are not responsible for how the patient responds to your treatment plan or their unreasonable expectations and it is okay to relief yourself of that burden. 

Keep Reading: The Principles of “mise-en-place”

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Alyse Berta
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Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
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Kylinn Tucker, RDH

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Kylinn Tucker, RDH

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Dr. Ben Truong

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Dr. Ronnetta Sartor

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Dr. Ronnetta Sartor

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Dr. Chandler Oldenburg

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Dr. Layla Lohmann

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Dr. Layla Lohmann

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Dr. Layla Lohmann
Dr. Brad Eller

Dr. Brad Eller

Dr. Rice brought fresh ideas and meaningful structure to our doctors and offices from day one. He leads every...
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Dr. Brad Eller

Dr. Rice brought fresh ideas and meaningful structure to our doctors and offices from day one. He leads every discussion with knowledge, enthusiasm, empathy, and motivation that truly resonates. He challenged everyone to step outside their self-made boxes and sparked a renewed drive to grow and improve. His approach is humble, yet it’s clear he has discovered a better, more fulfilling way to live and lead. He inspires you to become a stronger version of yourself while embracing every opportunity. His realistic roadmap and focus on balancing success with personal happiness made our inaugural Catalyst program impactful.
Dr. Brad Eller
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Dr. Andrew Le

Dr. David Rice and IGNITEDDS is just what every young dentist needs! He is extremely helpful in both the clinical ...
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Dr. Andrew Le

Dr. David Rice and IGNITEDDS is just what every young dentist needs! He is extremely helpful in both the clinical and business side of dentistry. His genuine kindness is contagious and he just makes you want to keep striving for the best.
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