Abe Kasbo is Founder and CEO of Verasoni, a marketing communications advisory, consultancy, and agency. The firm has been serving the dental space since 2005 and partners with DSOs, multisite owners and independent dentists as well as recognized brands, distributors, manufacturers and professional services providers on all facets of strategic marketing communications. Abe is immediate past Chair and current board member of the Advisory Board for The Center of Innovation & Entrepreneurial Studies at Seton Hall University.
Patient Acquisition Mindset: Common Issues
By: Abe Kasbo The term “Patient Acquisition” doesn’t resonate well with patients; it’s not what they seek…
Crest + Oral-B + Kids: Together We Can Conquer Cavities
By: Dr. David Rice Jim Rohn once said. “You are the average of the five people you spend the most time with.” Do you believe that? I do. Come to think of it, my mom and dad did too. I’m guessing it’s why they encouraged me to hang around the good kids and steer clear of…
Oral-B iO Review: Electric Rechargeable Toothbrush (Unboxing to Recommending)
By: Dr. David Rice Before today, it was only possible for your patients to get a straight-from-the-dentist clean feel two times a year, but now with the biggest innovation from Oral-B, they can get a professional clean feel at home, every day! Oral-B iO Rechargeable Electric Toothbrush The Oral-B iO introduces a new era in…
Best Type of Fluoride Toothpaste for Gum Health
By: David Rice When I think about what my dental patients really want to know, it’s tips and tricks on how to help prevent cavities. We all want to know what we can do at home that’s fast, and effective, to keep ourselves from spending time and money at the dentist. Truth? Of course! Heck,…