What is your why?

what is your why

By: Mohammed Hammoud

Many of us are confronted with hopeless situations in which we no longer feel guided. Whether it be rejection from dental school to not feeling passionate about our future choices, we ask ourselves, why?

It creates a sense of frustration because we fell short of our dreams. In most cases, people give up. But there are stories of people who transform their personal tragedies into achievements. This is the purpose of this post.

My Story

For those of you who do not know me, my name is Mohammed Hammoud, and I am a second-year dental student at Lake Erie College of Osteopathic Medicine-School of Dental Medicine. I was born and raised in Dearborn, Michigan, by two immigrant parents seeking greater economic opportunity and social freedom.

My four siblings and I come from a humble, yet struggling, working-class family. My mother was a stay-at-home mom raising 5 children with my father, a truck driver for most of his life.

As a result of the values and morals they instilled in me, I was able to succeed in school despite neither parent having a college education. I attended the University of Michigan-Ann Arbor for undergrad before applying and being accepted to dental school, but it was no easy journey.

Ali

In Islam there is a saying that a family’s eldest son takes on the role of the father, helping to care for, mentor, and guide his younger siblings. My oldest brother, Ali, did just that. He was the backbone of our family and my best friend.

In the Fall of 2015, he tragically passed away at the young age of 27. I was never able to be the same child before that day.

The unexpected nature of his death left me feeling alone and lost. Before that day, I was carefree and dependent, but my responsibilities as a son soon changed. I was expected to care for my younger sister and mother, despite not feeling able to take care of myself emotionally and mentally.

I asked myself, “how can I better my future, be there for my family, and recover myself from such an event?”

At this point in my life, my mindset had fully transformed. It went from focusing on myself to focusing on my family. It went from living day by day, to creating memories in the time you have with the people you love. It went from not giving attention to my purpose in life, to WHAT is my purpose in life.

Reaching adulthood in the U.S is not determined by age, but by experiences that define us and what we do in moments of weakness. To this day, I reflect on the life my brother lived and how I want to be remembered: As a man of principle, respect, and compassion, just like Ali.

My brother Abdullah always says, “Ali made you feel like you can grab any star in the sky, you just needed to reach out and pick one.”

My search for purpose continued with me throughout undergrad. From shadowing local dentists in my hometown to pursuing my degree in public health to traveling different parts of the world, my focus was how to leave my mark on this Earth not knowing how much time I have left.

My Passion for Dentistry

It seemed as years went by, my passion for dentistry was not always to give someone the brightest smile (literally), but to give them the attention and love they deserve, allowing them to feel comfort in my dental chair.

Personally, I did not receive dental care until the age of 10 because of financial difficulties. After years of work, I had a smile I was proud to show off but more importantly, a story between a dentist and patient that inspired me to want to do the same.

To inspire me even more, I had the opportunity to study in Cape Town, South Africa gaining more experience in oral and public health. Through conversation and first-hand experience, I learned that dental care faces many disparities, and I hope to one day play a critical role in this aspect as well.

My potential as a student and one-day practicing dentist is to empower individuals to greater health and life choices. I want to have the difficult conversations with my patients, old or young, and show them how much value in their life is possible only if they only ask themselves “what is my why?”

How can a desire to finding meaning align with our health, life choices, and how we interact with each other?

The concept of purpose in life has been gaining popularity. I can tell you my purpose blossomed from what was the most stressful time in my life because I gave this mental component of my life the same attention as any physical component of my life would need.

My purpose has continued to grow through dental school, and I look forward to sharing my experiences as my years go by. I remind myself every day why I am doing this. I find myself in a healthier state that is allowing me to succeed in dental school despite the challenges one may face.

To the ones who made it this far, thank you. I want to express that I am a source who wants to help you better yourself mentally, physically, and emotionally in any way I can. I look forward to growth, success, and change with these posts.

I leave you with a quote by Friedrich Nietzche, a German philosopher:

He who has a why to live for, can bear almost any how.

At your service,

Mohammed Hammoud

Mohammed Hammoud

My name is Mohammed Hammoud. I was born and raised in Dearborn, Michigan by two immigrant parents who raised me and my four siblings. After graduating high school, I pursued a bachelor’s in public health sciences from the School of Public Health at the University of Michigan Ann Arbor. It was then that I had a few opportunities to travel abroad and learn more about myself, my passions, and my purpose. I always had the dream of becoming a dentist and it was during the summer of my senior year that I applied and was admitted to LECOM, where I am now a second-year dental student.

Photo by Ben Mack from Pexels

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Mohammed Hammoud

Dr. Mohammad Hammoud is a dentist in Plymouth, MI, with a background in Public Health from the University of Michigan and a DMD from LECOM. He has advanced training from the Pankey Institute and Dawson Academy in restorative dentistry, occlusion, and treatment planning. Additionally, he has pursued extensive surgical CE courses to expand his skill set. Mentored by a skilled full-mouth reconstructive dentist, he continues to refine his expertise in complex cases. Outside of dentistry, he enjoys traveling and spending quality time with his wife and family. Dr. Hammoud is committed to providing comprehensive, patient-centered care that enhances both function and aesthetics.

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