Why Trending Today Fails You

Followers … likes … shares. How do you feel when you’re up? How about when you’re not? Are you constantly counting numbers? Checking to see how your stories are hitting?

Let me ask you another way. If you have a favorite magazine, who is on the cover? I bet you know. Who was on the cover last year this time? Where are they now? Why don’t you and I remember?

The past has passed. With that in mind, check out my video below.

Trending. How do we build a plan to trend for the long-haul? How do work towards something bigger and/or better? One door closes and too many doors open.

The challenge is, most of us want to open them all. It’s FOMO at its best. What if I choose Door 3, and Door 4 was the winner? What if I say no to this opportunity and they never ask again? What if today’s opportunity doesn’t pan out? Shouldn’t I have a back-up? A side hustle? Two?

Take a lesson from our television shows over the course of a decade. How did some trend to the top and continue to trend?


Focus on your big picture. Focus on your vision, your mission, and your core values. Focus on your core values and the people and projects that matter most to you.

Then choose. Choose your vision every day. Say yes to what feeds your vision. Say no thank you to everything else. Say yes to who feeds your vision. Say no thank you to everyone else. Say yes to a narrow, niched lane that uniquely brings you joy. When you do, you’ll be great at it, and people will notice.

Doors are going to close. Unfortunately, most of the world today looks two inches in front of their face. Too often, it’s about today’s dollars. Too little, it’s about tomorrow’s sense.

So I’ll ask you one last time. Do you want to trend today? Or do you want to build a plan to trend for the long-haul?

Note: Photo of “Instagram and other Social Media Apps” by Jason A. Howie is licensed with CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/

David Rice

David Rice

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks.