This Is Just How It Is, Right? 

By: Dr. Eric Recker

I remember so vividly being in the throes of burnout. My life had gone gray. Nothing excited me. I was under immense pressure running a practice with a team of 18. I was exhausted. I was dying inside. I questioned whether it would matter if I wasn’t here on this earth at all. I was alone at the top. Every day felt the same. Every day was a battle to just move forward. 

I tried to sell my practice and walk away from dentistry. Anything to escape. Sound familiar? 

There was a little voice that kept whispering to me, 

  • This is just how it is.
  • This is just how it is for dentists
  • This is just how it is for business owners.
  • This is just how it is for leaders. 

Why try to do anything about it because this is just how it is

Is This Just How It Is? 

If you are feeling any of the above, let me just say this- you are not alone. Not by a long shot. There are thousands of dentists suffering in silence believing this is just as good as it gets. 

Nothing I can do can make a difference, I am stuck here

Let me tell you this – that is a lie. This is not as good as it gets.

It does not have to just be this way. There is hope. If you are anywhere from overwhelmed to exhausted to full-on burned out, let me offer a few next steps.

Steps to Move Forward Confidently

These are the steps I took to right the ship and move forward in a new and confident direction. 

  • There is no shame in being here. Not by a long shot. Any shame you feel is a lie. Remember – there are THOUSANDS of dentists feeling the same way inside.
  • Raise your hand. I can assure you, nothing happens until you admit something is wrong. Houston, we have a problem. I wish someone had screamed this to me from the rooftops about 10 years before I actually raised my hand. It would have saved so much pain for me, my team, and my family. 
  • You may have to write a check. We spend money as dentists, but are we spending it on the right things? We buy new equipment and attend CE courses, but what would the ROI be if you hired a coach who could help you right the ship? It’s time to prioritize you as a person. Your people need you to be your best. 
  • Take care of you. Again, you are your best asset. You are worth prioritizing. How are you going to bless your people if you have nothing left in your tank? Think small – what is one thing I can do today to take care of myself today? Then DO IT! And do it again tomorrow. And the next day. Your oxygen mask must go on first!
  • Stop procrastinating. Right now you are perfectly set up to get the results you are getting. You can’t expect anything to change if you aren’t willing to mix things up. The time is now. There is a lot at stake. 
  • Breathe. Every chance you get. In between patients, on your way to work, on your way home, at lunch, before a tough conversation. Breath is vital. Take every chance to get more oxygen. 
  • Know you are not alone. You are one of thousands. Healing is possible. 

If you are there, I see you. I believe in you. I believe there is more and better for you! I was there. It’s up to you if you stay there. The stakes are high. There is a lot riding on your shoulders. No one wants to see you become a statistic. 

Imagine this- what might life look like a year from now?

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Photo by Andrea Piacquadio

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Alyse Berta
Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your...
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Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
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Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
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Dr. Ben Truong

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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
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The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
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IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
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Dr. Layla Lohmann

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Working with Dr. David Rice through IGNITEDDS was a game-changer for our Doctor Development Program. We have a solid foundation ...
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Working with Dr. David Rice through IGNITEDDS was a game-changer for our Doctor Development Program. We have a solid foundation with our business content and organizational support, but Dr. Rice brought in the critical pieces that truly completed the puzzle. His seamless integration of dental expertise, vendor relationships, and mentorship made an undeniable impact.
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Dr. Brad Eller

Dr. Brad Eller

Dr. Rice brought fresh ideas and meaningful structure to our doctors and offices from day one. He leads every...
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Dr. Brad Eller

Dr. Rice brought fresh ideas and meaningful structure to our doctors and offices from day one. He leads every discussion with knowledge, enthusiasm, empathy, and motivation that truly resonates. He challenged everyone to step outside their self-made boxes and sparked a renewed drive to grow and improve. His approach is humble, yet it’s clear he has discovered a better, more fulfilling way to live and lead. He inspires you to become a stronger version of yourself while embracing every opportunity. His realistic roadmap and focus on balancing success with personal happiness made our inaugural Catalyst program impactful.
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Dr. Andrew Le

Dr. Andrew Le

Dr. David Rice and IGNITEDDS is just what every young dentist needs! He is extremely helpful in both the clinical ...
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Dr. David Rice and IGNITEDDS is just what every young dentist needs! He is extremely helpful in both the clinical and business side of dentistry. His genuine kindness is contagious and he just makes you want to keep striving for the best.
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