You Purchased a Dental Practice, Congratulations! (Insurance Credentialing….Where to Start?!)

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new dental office owner filling out insurance credentialing paperwork

By: Angela Holland

Purchasing a dental practice is a significant milestone in any dentist’s career. It’s an exciting time, full of opportunities for growth, patient care, and building a long-lasting reputation in your community. However, the transition from being a practitioner to a practice owner involves much more than just managing day-to-day operations. One crucial area that new dental practice owners must pay close attention to is insurance credentialing.

Insurance Credentialing

Insurance credentialing may not be the first thing that comes to mind after buying a practice, but it is vital to ensuring a smooth financial transition and maintaining consistent revenue streams. Credentialing refers to the process of obtaining approval from insurance companies to allow a dentist to provide services to patients covered under their plans. Without proper credentialing, you may not be reimbursed for treatments, or worse, your ability to accept patients from certain insurance providers could be compromised.

Understanding the Importance of Insurance Credentialing

One of the first things to remember after purchasing a dental practice is that you will likely inherit an existing insurance provider network, which may or may not align with your practice’s goals. Credentialing ensures that you can continue billing insurance companies for the services you provide. 

When you take over a practice, there are several key factors you need to address in terms of insurance credentialing.

Update Your National Provider Identifier

First, you’ll need to ensure that your NPI1 (National Provider Identifier) and NPI2 (Group NPI) along with any other credentials required by insurers are properly updated to reflect your new role as the practice owner. Insurance companies will need to verify that you are legally able to provide the services your new practice is offering, and this requires a smooth transition of the practice’s credentialing status. If this process is not managed correctly, it could delay payments or lead to payment denials, which can have serious consequences for your practice’s cash flow.

Are the Insurance Contracts Transferable?

Another critical issue is whether or not the insurance contracts held by the practice are transferable to you as the new owner. In many cases, the contracts with insurance companies may need to be reassigned or renegotiated under your name, as they were originally made in the name of the previous owner. If these contracts aren’t updated and re-credentialed under your name, you might lose out on reimbursement for services rendered to insured patients, which can severely affect your revenue.

Review Existing Fee Schedules

Additionally, as part of the transition, you will need to review the existing fee schedules with various insurance companies. Insurers frequently update their reimbursement rates, and the rates under the old owner’s contract may no longer reflect the current market conditions or your practice’s needs. Updating and renegotiating these fee schedules can help ensure that your practice is getting the best possible reimbursement rates for the services you provide.

The Challenges of Insurance Credentialing After a Practice Purchase

The insurance credentialing process can be complex, time-consuming, and often frustrating. It involves detailed paperwork, communication with multiple insurance companies, and following up on applications that may take months to process. As a new practice owner, this process can feel overwhelming, especially when you’re already juggling the transition of day-to-day operations and patient care.

1. Understanding the Nuances of Insurance Networks

One of the most significant challenges is understanding the nuances of insurance networks. Dental insurance companies often have different requirements for credentialing, including varying forms, timelines, and procedures. Some insurers might require additional documentation, such as proof of malpractice insurance, while others may have specific guidelines about the types of procedures you are allowed to perform under their plans. Navigating these differences can take considerable time and effort, potentially delaying your ability to start receiving payments for services provided.

2. Ensuring Continuity of Care for Patients

Another challenge is ensuring continuity of care for patients. If your insurance credentialing isn’t sorted out quickly, patients who are part of specific insurance plans might find themselves unable to see you as their primary care provider. This can lead to dissatisfaction, patient churn, and, ultimately, lost revenue.

Why Hiring an Expert is Essential

Given the complexity and time-consuming nature of insurance credentialing, hiring an expert is one of the best decisions a new dental practice owner can make. An expert in dental insurance credentialing can navigate the often-confusing landscape of insurance requirements, ensuring that the process is handled efficiently and effectively.

1. The Ability to Manage the Paperwork & Ensure Accuracy

One of the primary reasons to hire a credentialing expert is their ability to manage the paperwork and ensure accuracy. With a deep understanding of the credentialing process, they can ensure that all forms are filled out correctly, all necessary documents are submitted, and follow-ups are made in a timely manner. This reduces the risk of errors or delays that can cause your practice to miss out on critical reimbursements.

2. Established Relationships

Additionally, a credentialing expert has an established relationship with many insurance providers and can expedite the process of getting your practice credentialed under the necessary plans. Their knowledge of the specific requirements of each insurance company can save you valuable time and ensure that everything is done according to protocol. They are also well-versed in how to handle complications or setbacks, such as missing or incomplete information, which can often arise during the credentialing process.

3. Renegotiating Fee Schedules

An expert can also assist in renegotiating fee schedules with insurance companies. If the previous owner had a different fee structure, the expert can help you negotiate more favorable terms that better reflect your practice’s needs, patient demographics, and the services you provide. This can lead to higher reimbursements and improved cash flow, which is especially important when you’re taking over a new practice.

4. Understand the Importance of Timing

Moreover, credentialing experts are familiar with the importance of timing in the process. Delays in credentialing can have a significant impact on your practice’s revenue, but with an expert managing the timeline and ensuring that you’re enrolled in insurance networks as soon as possible, you can reduce the gap between acquiring the practice and being fully credentialed.

Key Takeaways

In Conclusion, when purchasing a dental practice, ensuring that your insurance credentialing is up to date and properly transferred under your name is a crucial part of a successful transition. The process can be complex and time-consuming, with the potential for significant financial impact if not handled correctly.

Hiring an expert in dental insurance credentialing not only ensures that the process is managed efficiently but also helps protect your practice’s cash flow and revenue streams. By entrusting this vital task to an experienced professional, you can focus on growing your practice, providing excellent patient care, and ensuring that your transition into practice ownership is as smooth as possible.

Tips for all Dentists During the Credentialing Period

You can and should start seeing patients during the credentialing period! It usually works BEST for negotiations if the selling Doctor can stay onboard for at least 6 months with you at ANY capacity and to reap this benefit we must credential them under your new TIN. 

It’s important to start credentialing right away because credentialing can take quite some time. 

It is important to keep in mind a few tips: 

  • Delta Dental and BCBS do not reimburse the office for out of network providers if possible, allow the already credentialed selling Doctor to see these patients to ensure reimbursement comes to the office and does NOT get sent to the patient directly.
    • If this is not an option you can collect 100% of contracted fee upfront from the patient and then insurance will reimburse the patient directly. This can create concerns or hesitation from patients. 
  • You may be recommended to hold some insurance company claims temporarily to ensure reimbursement is as smooth as possible. 
  • When out of network, you can still choose to honor in-network fees to ensure patients feel as little impact as possible.
  • It is important to keep in mind that TPAs (Third Party Administrator) will take additional time past the initial networking for them to all go in network. 
  • Please submit your W9 and the short letter provided (on your letterhead) with all claims. This helps claims process more seamlessly during the credentialing time period. 
  • It is insurance fraud to submit claims under a provider other than the rendering provider for any period of time. 
  • Insurance verification is a necessary task always; however, it is even more important to verify if patients have out of network benefits during this credentialing period to ensure reimbursement prior to treatment being completed.

Keep Reading: Why Submitting Claims to Dental Insurance Under a Provider Not Rendering Treatment is Insurance Fraud

Photo by Kampus Production

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Angela Holland

Angela Holland is a highly regarded Dental Insurance Expert with a proven track record of success. In 2023, she sold her dental RCM company to a NASDAQ-listed firm and is now focused on helping dentists maximize reimbursements and streamline insurance processes. With experience in managing over $1 billion in dental insurance collections, Angela is committed to playing a key role in the industry’s evolution, with a goal of contributing to over $100 billion in insurance collections in the future.

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