Dental Fuel Episode 15: Ronda Holman: Team Mistake

dental fuel

This week, on Dental Fuel Episode 15, we’re diving deep into the art of building better communicators within dental teams. Communication is our SUPERPOWER, and it all starts with understanding the human aspect of what we do.

Ronda specializes in helping to create the ideal DDS-DA relationship. Empowering dental assistants to continue their education so their chair side skills continue to elevate as they learn why they are doing what they are doing and not just what to do. Once the DA has a firm grasp on the exact needs of their dentist they can bring ease to the complexity of dentistry.

Practicing dentistry can be stressful and hard but finding the joy in it becomes much easier when you have a true operative partner. You can find Ronda outside of the treatment room on IgniteDA Instagram and Tiktok. Her influence goes much further than dental assisting with her passion to help recovering oral breathers with over 135k followers on The Airway Champion TikTok account.

🎙️ Listen to Dental Fuel Episode 15 on Apple Podcasts
🎥 Watch Dental Fuel Episode 15

Dental Fuel Episode 15: Team Mistake Transcript

In this episode, we’re diving deep into the art of building better communicators within dental teams with Ronda Holman.

Dr. Tanya Sue Maestas

I want to transition back to talking about working in a team.

Aside from, you know, the court incident, are there any mistakes that you all made as a team, or mistakes that are commonly made with a dentist and their dental assistants and dental hygienist, everyone together as a team that you see is a common theme in dentistry?

Ronda Holman

Well, it always comes down to communication. 

Dr. Tanya Sue Maestas

Of course! Always, always, always.

Ronda Holman

Yes, oh, my gosh, like, she said, what? Who is she? She isn’t Betty. But oh, Betty said not to do that. Well, why would Betty say not to do that? And so it’s just awful communication.

That’s why I think huddles are huge. Like in the morning meeting, like I know, who has pending treatment, I know who can maybe go from hygiene to come straight to operative and have that filling done if I have an opening like there’s no guessing.

And, that is, man communication is hard, and because we’re so wrapped up in our own patients like we live in that schedule, we’re busy like, I have a 15-minute window here and hour appointment here like I don’t have any wiggle room, and things get dropped along the way.

Like I’ve had dentists come to me like where’s that PA? And I’m like, what PA? The PA I told her to take in three like an hour ago. Like a patient is gone, and I did not take the PA. So could my dentist not have said that and maybe thought she wanted to PA post-operative after we cemented the crown or maybe I misunderstood it and took a PA on the wrong patient?

Like just being clear. Up and up three needs a bite wing after we glue this crown on can you do that? Yes or no? Like it just takes out so much of the drama that seems to accumulate when you don’t have good communication skills.

Dr. Tanya Sue Maestas

How do we build better communicators?

Ronda Holman

Oh, well, it’s like Dr. Rice is saying it starts with treating the human aspect of it. Like if we look at each other like I have empathy for you,  sympathy, I have an understanding of where you’re coming from, where your state of mind is, what your priorities are. 

And it comes down to like respect. I mean, you have to know somebody to really respect them. I mean, I’m actually really loyal to like titles, you know, being in the military background, like you call me, you know that there’s an officer, I’m gonna respect you, regardless of who you are. You could be like, really bad guy, but I’m gonna respect you because of the position that you hold.

But in the civilian sector, I don’t see that as much. So the whole respect is earned, but you have to know someone on a human level to really develop that. It’s, it’s hard.

But you know, there are certain things like dental assistants, I’m constantly telling you, it’s always doctor, I don’t care if you say call me Tanya,  I’m like, Dr. Tanya. Doctor, you know, it’s always in front of a patient. It’s not a performance, ok, maybe this is a very professional performance.

Dr. Tanya Sue Maestas

Yeah, you are showing respect. Respect is due to you as an assistant, respect is due to me as a doctor. And I think that it’s great to show that example to your patients as well too and shows that kind of camaraderie and the team that you have.

Ronda Holman

Yeah, because we’re a unit we work as one and, you know, we all when you’re only as strong as your weakest link.

I remember working for an oral surgeon in the military. And, you know, sometimes oral surgeons are Oral Surgeons because their chairside manner isn’t really good for non-sedated patients.

And I remember he would get so frustrated because he could not communicate well. He just held out his hand expecting me to know what to put into it, and he would never tell me what he wanted.

And at that point in my career, I didn’t know why I was doing it, I was just taught how to do it, which is what all the schools tell you, this is how you do it.

And he got so mad one day, he threw a pencil at one of the assistants and the lead snapped off into her arm. And like you know, he had to deal with that. But like the aggression that never could have happened like that. That lady she left the dental assisting career field after she got out of the military, just that one incident from that one oral surgeon completely ruined her idea of what dentistry be like yeah, because she worked for this really mean guy who had poor horrible communicating skills.

Dr. Tanya Sue Maestas

Gosh, what a poor experience. I feel for her and I understand where she’s coming from.

Ronda Holman

I’ve got stories where I worked for this dentist. It was a small town so he’s the only one to pick from right so it wasn’t a supply and demand issue. Like it was just he was it.

And he was an okay clinician, like in looking back, you know, I didn’t really know what I was looking at, but now I look back atthe bitewings and stuff and I think about like how his actual work was.

And I would have patients, because he was so mean, and they would say, you know, he’s really mean, but he must be really good. Because that’s the end in their head. Somehow there was a psychology switch that yeah, like, if you’re really mean, that means you’re good. Because if you weren’t that good, nobody would come to you because you’re mean.

And so I would have people like, ask me when he would leave the room, how I was doing. Are you okay? Because he was so aggressive and mean and blunt, and it was just such an awkward situation.

And I don’t want a dental student to ever go through that.

Dr. Tanya Sue Maestas

Yeah, how uncomfortable for everyone. Oh, how unfortunate really.

Ronda Holman

Well, you know, the times are changing, though. I mean, that practice would never fly in today’s climate. Yeah. I mean, if you’re a mean guy, and I’m paying you to do my restorative dentistry, I won’t go back to you. He was mean to the patients and to the staff that the team it was awful

Dr. Tanya Sue Maestas

Gosh, that’s unfortunate. That’s so sad. But you’re right. It wouldn’t fly in this day and age and you know, if you’re out there and you’re mean to your team, fix it.

Ronda Holman

Yeah, it’s a you problem. not a  them problem right?  You’re the leader.

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Ronda Holman

Ronda Holman found her passion for dental assisting while in the Air Force. She assisted in oral surgery, general dentistry, and ended her four-year service as a prophy tech, the military’s version of a dental hygienist. She married and spent 13 years traveling the country while her husband served in the Air Force. Each time Ronda relocated she got the opportunity to work in a new dental office, where she picked up pearls that have helped her become an expert in educating dental assistants. Her interests are immediate denture/partial fabrication, CEREC technology, patient education, and striving for optimal chairside skills. Ronda believes that every dental assistant has the potential to be a rock star assistant if given the right tools and guidance.

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