Oral Appliance Therapy for Sleep-Disordered Breathing

oral appliance therapy for sleep disordered breathing

By: Mark T. Murphy, DDS 
This article originally appeared on PankeyGram.Org. Dr. Murphy granted permission for igniteDDS to share with our readers.


Dentists are in a unique position to recognize the critical role sleep plays in systemic health. Research has confirmed that untreated sleep apnea significantly increases the risk of:

  • Cardiovascular disease
  • Stroke
  • Premature mortality

With more consumer wearables tracking sleep than ever before, patients are becoming more aware of their sleep health.

This growing interest presents an opportunity for dental professionals to lead the conversation on sleep apnea treatment.


The Science of Sleep Health and Performance in Professional Sports

Years ago, a major league baseball team pioneered the use of a sleep monitoring device to improve player performance. Today, nearly every professional sports team across:

  • Baseball
  • Football
  • Basketball
  • Hockey
  • Golf

Closely monitors their athletes’ sleep patterns, quality, and recovery cycles.

Key Metric: Heart Rate Variability (HRV)

One key metric they track is heart rate variability (HRV), which provides insights into:

  • An athlete’s ability to train at peak intensity
  • Whether they need more recovery time

These sleep health data-driven decisions help athletes optimize their performance and longevity.

The Takeaway

Sleep health isn’t just about feeling well-rested; it’s a critical component of:

  • Systemic health
  • Resilience

If elite athletes use sleep science to gain a competitive edge, why shouldn’t our patients harness dental sleep medicine insights to protect their long-term health?


The Critical Risks of Sleep Apnea

The Wisconsin Sleep Cohort Study, a well-documented 20-year longitudinal study, revealed that individuals with severe sleep apnea had significantly lower survival rates than those without sleep disorders.

While no one dies directly from sleep apnea—unless they are so tired that they have a fatal accident—the long-term effects of sleep apnea contribute to major systemic health issues.

How Sleep Apnea Impacts the Body

Sleep apnea-related oxygen deprivation:

  • Increases inflammation
  • Disrupts metabolic function
  • Places excessive strain on the heart

Patients with untreated sleep apnea are more likely to suffer from:

  • High blood pressure
  • Atrial fibrillation
  • Complications from conditions like diabetes

As awareness grows, more patients are seeking answers, but they don’t always know where to start. This is where dentists can make a difference.


Consumer Wearables and the Rise of Sleep Awareness

Just as sports teams use sleep monitoring for peak performance, the general population is beginning to do the same.

Consumer wearables like the Apple Watch now provide sleep data, giving individuals real-time insights into:

  • Sleep quality
  • Oxygen levels
  • Heart rate variability

Why This Matters

This trend is a game-changer. Patients are already coming into dental practices with concerns about sleep, armed with data from their devices.

Many of them may not even realize that dentists play a role in sleep apnea treatment. By engaging in these conversations, dental professionals can guide patients toward:

  • Proper screening
  • Diagnosis
  • Treatment options

While wearables can’t replace clinical diagnosis, they provide an entry point—an opportunity for education and early intervention.


Dentistry’s Expanding Role in Sleep Health

As dentists, we have room for improvement in sleep apnea screening according to many published studies.

  • 76% of general dentists reported screening for obstructive sleep apnea; however, most of these dentists screen fewer than 70% of their patients, and many expressed a lack of confidence in their screening ability.
  • The latest survey in the Journal of Dental Sleep Medicine in 2023 found that 44% of dentists do not screen for sleep-disordered breathing (SDB), and 40% of respondents wanted to learn how to assess sleep-disordered breathing.

The Airway Is Our Domain

The connection between dentistry and sleep apnea is clear: the airway is our domain.

As dentists, we routinely observe anatomical signs that indicate possible sleep-disordered breathing such as:

  • Tongue position
  • Narrow arches
  • Excessive tooth wear from nocturnal bruxism

By identifying at-risk patients, we can help them take the next step toward diagnosis and treatment.


Oral Appliance Therapy (OAT)

Oral appliance therapy (OAT) is emerging as a preferred treatment option for many patients, offering an effective and comfortable alternative to CPAP therapy.

How It Works

Mandibular advancement devices:

  • Help keep the airway open
  • Reduce the risk of oxygen desaturation
  • Improve sleep quality

Unlike CPAP machines, which many patients struggle to tolerate, oral appliances are:

  • Discreet
  • Easy to use
  • Designed for long-term compliance

Collaboration and the Future of Dental Sleep Medicine

As the field of dental sleep medicine continues to evolve, dentists have a growing opportunity to collaborate with:

  • Sleep physicians
  • Medical professionals

By embracing a sleep-focused approach to patient care, we’re not just treating teeth—we’re helping patients:

  • Breathe better
  • Sleep better
  • Live longer

Bringing the Future of Sleep Science into Dentistry

The future of dental sleep medicine isn’t just in hospitals or sleep labs. It’s in everyday health monitoring—from the sports arena to the dental chair.

As sleep monitoring technology becomes more sophisticated, awareness of sleep apnea will continue to rise. Patients are increasingly looking for solutions that are:

  • Effective
  • Convenient
  • Personalized to their needs

By integrating sleep conversations into routine patient visits, dentists drive meaningful health outcomes while positioning our practices at the forefront of this evolving field.

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Dr. Mark Murphy, DDS

Mark Murphy is the Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, Principal of Funktional Consulting, serves on the Guest Faculty at the University of Detroit Mercy School of Dentistry and is a Regular Presenter on Business Development, Practice Management and Leadership at The Pankey Institute. He has served on the Boards of Directors of The Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul's Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

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