Don’t Guess Your Way Through Credentialing — Maximize ROI from Day One

By: Angela Holland

Stepping into your first dental practice is like jumping into the deep end — exciting, but full of unknowns. You’re a clinician, not an insurance guru, and that’s okay. You don’t know what you don’t know, especially when it comes to strategic credentialing.

But here’s the truth: a sloppy approach to insurance networking can cost you hundreds of thousands over time.

The good news? With the right strategy, it can boost your ROI from the moment you take the keys. 

How Dr. Smith Maximized ROI

Meet Dr. Smith, a first-time owner in North Carolina. When he bought his practice, the seller’s contracts with top payers were collecting dust, locked into rates that hadn’t budged in years.

We saw the opportunity and negotiated with his practice’s top payor, securing a 47.5% fee increase for Dr. Smith, 47.5% more per procedure than the seller ever dreamed of.

We didn’t stop there; we repeated this with multiple payers, transforming his ROI from average to exceptional. He didn’t have to see more patients or burn out his team — just leverage our expertise to cash in on what was already there.

Don’t Let Credentialing Become Your Headache

Credentialing can feel like a maze. The ADA notes that 60% of dentists work full-time, juggling patient care with admin headaches like insurance paperwork. New owners often guess their way through, signing up with too many plans or accepting the first fee schedule tossed their way. That’s a trap.

We take a smarter route: analyze your service area, pinpoint the top payers (think 4-5 max), and negotiate like your profit depends on it — because it does. For Dr. Smith, this meant aligning with his areas most popular plans and turning a good acquisition into a great one.

The numbers don’t lie. The ADA says private insurance dominates dental spending, yet many dentists leave money on the table by not pushing back on rates. Negotiation isn’t a maybe—it’s a must.

Dr. Smith’s 47.5% bump wasn’t luck; it was strategy. We knew the payer’s flexibility, asked the right questions, and got results. New owners don’t have years to figure this out through trial and error. We cut through the noise, ensuring you’re not working harder, longer for less.

Strategic Credentialing Sets You Up to Win

Owning a practice is your dream, not a grind. Strategic credentialing sets you up to win from the beginning, and we’re here to make it happen. Don’t gamble with your revenue — let us turn the unknown into your biggest asset.

Keep Reading: The Hidden Power of Strategic Insurance Credentialing for New Dental Practice Owners

Angela Holland

Angela Holland

Angela Holland is a highly regarded Dental Insurance Expert with a proven track record of success. In 2023, she sold her dental RCM company to a NASDAQ-listed firm and is now focused on helping dentists maximize reimbursements and streamline insurance processes. With experience in managing over $1 billion in dental insurance collections, Angela is committed to playing a key role in the industry’s evolution, with a goal of contributing to over $100 billion in insurance collections in the future.