Buyer Beware: 7 Warnings You’re Looking at the Wrong Practice to Buy

looking at the wrong practice

Here’s Why You Should Not Ignore the Red Flags

By: Dr. David Rice

So you want to buy a dental practice and you’re worried you’re looking at the wrong practice.

  • First, Acquisition or Start-Up? BIG fan of ownership over here! 
  • Second, let’s talk about the 101 questions I’d highly recommend you get answers to so you can avoid making that mistake.
  • Third, make sure you are pre-approved for your practice loan BEFORE you go practice hunting.

7 Red Flags You’re Looking at the Wrong Practice to Buy

1. How Many Active Patients Are There?

Talk to ten people and you’ll get ten different answers – especially if you ask the seller’s side, so let me be clear.

An active patient is any patient who has been in on recare in the last 18 months.

It’s not that 2 years rule people out, it is, however, that 2 years is too long to say they’re coming back.

Considering everyone who’s been in the last 2 years as active is padding the stats.

  • The once-every-5-year patient who came in for pain or swelling doesn’t count
  • The recare patient who randomly came in 2 years back doesn’t count.

💡 Tip: This is easily discovered in any practice management software AND – I’m going to add a layer of trust – but verify. You or your team if you’ve hired one (and I would highly recommend hiring one) would be well served to do a random chart audit and make sure what you read in those charts – lines up with what the software pulls.

2. Who is Winning in the Moment, Buyers or Sellers?

Okay, if you’re buying right now,  you’re not going to love this,  if you’re selling,  you’re welcome.

The fact is, at this moment, in late 2023, we are amidst a seller’s market.

Translation, if you’re buying, you’re going to pay a bit more, per my “make sure you get pre-approved prior to the practice hunt” above, please make that happen.

You don’t want to lose a deal because the other buyer did, here’s an easy link to get it done.

And, Don’t Sweat it!

Paying a little more for the right opportunity amounts to pennies on the loan dollar you’re taking out.

Focus on the practice being the right opportunity. Meaning, that it has great people; it has great process; it has great production – OR – it has an easy path to all of them.

3. How’s the Location?

Visibility makes a difference as the new kid on the block.

So – if you’re not purchasing the real estate (that’s pretty common FYI) – have a team member with the right skill set get eyes on the lease you plan to sign.

You’ll want to know exactly what that lease locks you into – or doesn’t guarantee you.

I’ve seen perfect locations and new owners get bitten by a lease that doesn’t transfer to them after they’ve signed to buy – YIKES!

I’ve seen issues with terms that lock new owners into a location that isn’t ideal.

4. Is There Really Goodwill?

This is another one of those talk to ten people and get ten different answers.

I’m going to share my view because it keeps things safe for you as a new buyer.

You might want to give a little on some of it as it’s a seller’s market. I don’t want you to give in on the front end.

If nothing else, it will help you immensely as you negotiate, aka, the more logical pieces of the puzzle you nicely argue for, the more they’ll have to say no.

Second, aka, the more you’ll get as saying no too often will kill a deal and buyer market or not. Sellers want to sell when they want to sell.

First, know the seller’s game plan after the sale.

Ideally, the practice can support you full-time and the seller at least part-time for 6 months. You’ll get a lot of people telling you that’s not necessary. It’s not, but, it is almost a guarantee that almost all the patients will stay when you get it agreement.

Now, if the practice can’t support that, try and negotiate the seller staying on X number of days per week to anoint you as the buyer they’ve been waiting for.

Second,  if the above isn’t rock solid, I want you to be able to meet the team.

Again – buyers market – so oftentimes the seller will push back. I get it. They’re worried the deal won’t happen and the team will walk (which lowers their sell number).

They, however, need to understand this is the largest purchase of your life to date, and date analogy in play, most of us wouldn’t get married without a bunch of dates.

Third, yet related to the above. There’s a sweet spot when it comes to the experience and commitment from that seller’s team.

When teams turn over frequently, there’s little goodwill; when a team’s been with the seller their entire career (30 years) – there’s little goodwill as they’re going to retire with or shortly after the doc.

5. How’s the Last Year’s Production Compared to Prior Years?

Nothing makes me chuckle more than the seller who cranks out all the dentistry the year prior to selling.

So when you see it, ask how it happened.

  • If they haven’t added new procedures that can trend with you too …
  • If they haven’t improved processes…
  • If they haven’t fill in the blank

Then understand that they have likely artificially inflated the value and looking back 2-4 more years becomes absolutely essential.

6. Who’s Paying for Re-Dos?

Again, caveat, seller’s market. That said, buy yourself a window of time to protect against dentistry that needs to be re-done.

Oh, and don’t just assume the money will be there, agree to an escrow account you can pull the money from for 6 months.

If the seller’s dentist walks their talk, they get their money back. If for some reason,  there’s more re-do dentistry than they let on, you’ve covered your backside.

7. Does the Math Make Sense?

Here’s what you want as a buyer, a certified valuation. Here’s what you want to do next. Verify the certified valuation!

Aka – know they built the number off of real math. That statement is going to upset some people who are honest in their valuation – so if you’re reading this as that individual – the above doesn’t apply to you.

That said – not all people are honest – numbers can lie – and as the buyer – you need your own team who can assess:

  • Tax returns
  • Cash flow today and after closing
  • Accounts receivable
  • Employment agreements (it’s wise to fire and rehire the team FYI)
  • Lease agreements (on the property and if equipment if there are any)
  • Insurance agreements (and terms and timeline you can expect)

Are You Looking at the Wrong Practice to Buy?

So you want to buy a dental practice and you’re not sure where to begin or are afraid you are looking at the wrong practice?

Here are two next steps if the above helped:

  1. Build your team of experts and if you need help: Ask Here
  2. Know your timelines. There’s a 10-step success process to buying a practice – GO HERE when you need help

Photo by olia danilevich

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
Read More

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
Read More

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

David Rice

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks.

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