Equal Pay vs. Fair Pay: What’s Best for Your Practice?

By: Garrett Wilson

Compensation is one of the toughest decisions dental offices face. Limited access to reliable data, a lack of clear best practices, and the absence of a consistent structure can make it overwhelming.

But one choice every practice must make is whether to follow an equal pay or a fair pay philosophy.

Equal Pay

Equal pay means everyone in the same role earns the same wage. Many practices appreciate this approach because it’s simple to manage and easy to explain. Employees know exactly what they’ll make, and there’s less risk of legal issues tied to pay disparities.

The downside is performance management. High performers may feel frustrated if they consistently outperform peers yet earn the same. Over time, this can lead to disengagement or turnover. In an equal pay model, leaders must be proactive about ensuring that everyone is pulling their weight.

Fair Pay

Fair pay ties compensation to both market value and individual contribution. Practices set a pay range for each role, then place employees within that range based on performance, tenure, production, or added responsibilities.

This approach rewards growth and effort. For example, two hygienists may start at the same rate, but one who takes on extra duties, mentors newer staff, or consistently exceeds production goals may advance further within the range.

A fair pay structure typically involves three key steps:

  1. Establish pay ranges using trusted market data.
  2. Place employees within those ranges based on contributions and results.
  3. Review compensation regularly, at least annually, to keep it current.

Fair pay encourages development by showing team members what’s required to earn an increase and where they stand if performance slips. It blends the business’s financial goals with recognition of individual value.

Putting It into Practice

The best model is the one your leadership team can consistently apply and communicate. Whichever path you choose, successful implementation requires a clear process:

  • Research market data to ensure your pay levels are competitive.
  • Document your compensation philosophy so expectations are clear and consistent.
  • Analyze the impact on each team member before making adjustments.
  • Communicate openly with staff about how the system works and why decisions were made.
  • Hold one-on-one conversations with anyone who has questions or concerns.

Making the Decision

There’s no one-size-fits-all solution. Equal pay offers simplicity and consistency, while fair pay provides flexibility and recognition of individual performance.

The most important step is choosing an approach that aligns with your practice’s values and culture and then committing to it.

When compensation is intentional and transparent, you build trust, reduce turnover, and give your team a structure that helps them succeed.

Keep Reading: No Compensation Strategy? You’re Contributing to Turnover

Photo by Tima Miroshnichenko

Garrett Wilson

Garrett Wilson

Garrett Wilson is the CEO and Founder of Pay Insights, a company dedicated to simplifying compensation information to build trust and transparency between employees and employers. He uses over 17 years of human resources experience to provide better data and educational resources to promote happier and healthier workplace relationships. Garrett obtained his master’s degree through the University of South Dakota in Human Resources and bachelor’s degree in business management from Minnesota State University – Mankato. He also holds multiple senior level HR certificates. When not working, you can catch Garrett creating fun travel adventures with his wife, spending time with family, or whipping up something delicious in the kitchen.