5 Secrets to Building Wealth in Dentistry

5 secrets to building wealth in dentistry

By: Dr. James Pitts

As a practicing Dentist, your career will last around 30-35 years on average. During this time an average Dental Practice will have about $30,000,000 pass through collections. 

One would think that this would be enough for all Dentists to retire Financially Independent and debt free. However, ADA statistics tell us that less than 10% of Dentists can afford to retire at age 60 and stay at the same standard of living.

Why does this happen?

Certainly, most practices produced and collected enough money. The problem lies in a lack of systems and strategies to capture the revenue when it’s made.

5 Secrets to Building Wealth in Dentistry

Let’s look at 5 secrets that a Dentist can use to help build wealth and retire Financially Secure.

building wealth as a dentist

Secret #1

Pay yourself first.

I could write a whole book on the importance of this strategy. Most Dentists pay themselves a small salary to keep payroll taxes low and take corporate distributions from the profit of the practice. The trouble is there is not much left over after all bills are paid.

If, however, you pay yourself enough in salary to not only take care of your present personal expenses, but also save enough for your future needs, you ensure all your retirement accounts are fully funded.  By paying yourself first, you make sure you save the correct amount for Financial Independence.

Every other bill gets paid afterwards. It’s amazing how this works.


Secret #2

Save both pre-tax and after-tax money for your future needs.

Most Dentists save pre-tax through their office retirement accounts. However, they don’t generally save enough after-tax money. This is because they don’t understand the importance.

Saving pre-tax money gives you a tax break now. This is helpful while you are in the high earning years.  The money grows tax deferred for years. However, when you pull the money out in retirement, it is 100% taxable. With the money you save after-tax, you only pay tax on the interest, dividends, or capital gains on sale.

Typically, every year you pay a little tax depending on the performance of your investments. By doing so you have a very tax efficient account to draw from early on your retirement. 


Secret #3

Put all your saving and investing on automatic.

Create an Automatic Investment Plan to monthly fund your accounts. By doing so you are dollar cost averaging into the market.

In the months when the market is down, you buy more shares of your chosen investments.  When the market is up, you are buying less. This is being smart as an investor without even trying. You can never time the market. This is an impossible task. The important strategy is time in the market. 


Secret #4

Work with a team of Professionals to help you reach your goals.

Most Dentists are very good at Clinical Dentistry. They go to 8 years of college. Most take a lot of clinical continuing education to be the best they can. None of us are great at everything. Find a great team of Professionals to help you achieve your financial and business objectives. 

Who should be on your team?

  • A great Financial Advisor who knows and understands Dentistry. He can help you plan, save and invest for success. The best Financial Advisors will help to increase your performance and guide your decisions at the proper times.
  • A Dental CPA. This person will help reduce the drag of taxes and help to keep you legal and complainant.
  • A Practice Management Consultant.  When you grow the top line revenue of a practice, it makes it easier to save for the future.  Work with a firm that knows Dentistry.  
  • An attorney to help with contracts, legal questions and estate planning needs. 

The very best team has all these professionals talking to each other and all working for your benefit as a practicing Dentist.


Secret #5

Don’t worry about the wrong things.

Most Dentists will spend a lot of time and energy worrying about things that they either can’t control or don’t matter at all.

Here are some (not all) of the things that we worry about that we shouldn’t

1. The economy and the market

We have no control of our country’s economy or the direction of the market.  Concentrate on your own economy, your Dental Practice.  Implement the strategies that will improve your practice and make it more profitable.  Work with your Advisor and save and invest regularly.  Over time, your results will be much better. 

2. The price of Dental supplies, labor costs and investment costs.

You can’t control the prices of goods.  Work with a good supply rep who can help you daily and in a pinch.  There will come a time when your compressor or vacuum goes out.  You need someone you can call and have them there that day.

Your Financial Advisor should save you a tremendous amount of money by keeping you from making emotional decisions about your investments.  He should help you make a Financial Plan which you stick with.  This keeps you focused on your long-term goals and not any short-term noise. Statistics show Dentists that work with a Financial Advisor do 3-4% better in performance on average. Stop listening to the news, it’s usually negative and has no real value.

3. Keeping too much in cash in savings.

While it’s prudent to keep some cash in reserve for unseen circumstances, most Dentists hoard way too much in cash.  It sits in a business savings account earning next to nothing.  Some of this cash could be better invested.   Even a money market type of account earns more than a savings account.  Large businesses manage their cash this way.  They always have their money working hard for them.

4. Worrying about when to buy an investment or which one is the next tech magnet.

Successful long-term investing is not about timing the market or picking the next big stock.  Investing with a carefully thought-out plan based on the Dentist’s goals, objectives and timeline is always best.  Set the plan on automatic and adjust periodically.


In Conclusion

These are only 5 of many secrets to building wealth for Dentists, but they will help you to get started on your financial journey. 

Photo by Photo By: Kaboompics.com

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Dr. James Pitts

Dr. James Pitts is a licensed Financial Advisor and Registered Investment Advisor Representative with Professional Financial Strategies. He previously practiced Dentistry for 26 years in Florida. Dr. Pitts sold his Dental practice and retired Financially Independent. His passion for the last 14 years has been to help Dentists achieve their Financial and Business goals. For more information, contact Dr. James Pitts of Professional Financial Strategies at 727-686-4068 or james.pitts@jwcemail.com.

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