Great Dental Teams Start With a Great Vision

Dr. Robert Maguire

By: Dr. Robert Maguire

Why is it that some dental practices have their team members for a long time and others have trouble keeping them?

Why is it that dental practices with long-time employees appear to be the ones that are the most productive, most stable, and happy?

Is it luck or some hidden secret?

The answer is straightforward; it starts with the dentist having a clear vision of how he or she wants to practice and also knowing the types of people he or she wants to work with. 

A Great Vision Leads to a Great Team

When the dentist clearly knows what they are trying to accomplish and with whom, they are able to share this vision, the joys, the desires, and the expectations with the team.

I call the result of this “contagious clarity.”

In these types of practices, the team members communicate well with one another. They are collaborative, solve problems together, work out their conflicts, are productive, and, most importantly, have fun.

Let me illustrate this with an example.

A few weeks ago, I received a gift in a plain white box from a friend. It was called a “mystery jigsaw puzzle” and came with nothing more than the puzzle pieces, no picture of the final result, just the puzzle pieces inside a Ziplock bag.

After laying out the pieces, I sorted them and easily began to assemble multiple groups of four to five pieces.

However, from here, I agonized over trying to figure out how all these small groups of pieces fit together to complete the big picture.

Without having a picture of the end result, the process took me three times longer to finish. I was extremely frustrated, vowing to never work on another “pictureless puzzle” again.

Dental Teams are More Efficient with a Vision in Place

Like putting together the pieces of a jigsaw puzzle, dental practices and dental teams are more efficient, more productive, and have more fun when they have a vision of the final result.

A clear picture of the desired outcome arises when the dentist effectively communicates his or her vision or dream with the team.

It might include things like:

  • practicing comprehensive patient-centered care
  • the happiness and productivity that comes from having a cohesive and collaborative team
  • detailed protocols for all aspects of the practice
  • planned budgets
  • daily targets
  • monthly goals

Another way to think about the importance of having a vision is to think of it as planning a trip or a vacation.

First, you decide on your destination.

Next, you decide how you will get there and whom you will invite to join you.

Similar to planning a vacation, having a clear vision is the first step to having a great team. Along with that planning, a clear vision for a great team has other important parts.

Commitment to the Vision

Commitment to Excellence

Along with a commitment to the vision, dentist leaders need to commit themselves to excellence in all that they say and all that they do.

This attribute of excellence encompasses all areas of the practice, from clear job descriptions to well-defined systems and policies.

Making the expectations clear for all aspects of the practice, along with defining the values that everyone shares, will almost guarantee success.

Humility and Integrity

Next, humility and integrity are other personality traits that a dentist must display while “casting the vision.”

When dentists demonstrate these attributes, they often “walk the talk.” They are transparent, easily approachable, have a servant’s heart, and want the best for their teams and their patients.

Self-Awareness

Being cognizant of these qualities breathes depth into the dentist’s vision as it includes both the desired result along with the dentist’s self-awareness of his or her behavior.

Dentists who are self-aware display openness and ask their team members for their candid feedback:

  • What am I doing in the practice that is helpful?
  • What am I doing that is not helpful?
  • What could I do to better interact with you?

Provide a Learning Environment

Additionally, a dentist leader with a clear vision will provide a learning environment for his or her team. When procedural problems arise, and they will, these teams search for solutions rather than point fingers or blame others.

A great dentist leader allows team members to make mistakes and then collaboratively looks for remedies to help them succeed in the future.

When interpersonal conflicts arise, a great dentist leader has systems in place to work through them in a systematic and constructive manner, one that preserves self-esteem and keeps their relationships intact.

Trustworthiness

Lastly, with a clear vision, the dentist becomes a leader who is trustworthy and trusts his team to do their jobs.

He or she understands the needs of each individual team member and gives them the tools and support they need to succeed.

Listening, asking questions, and always being approachable, are some of the qualities of an excellent leader.

Do You Want to Have a Great Practice?

Do all you can to craft your vision and the results you want to accomplish.

Be clear on the values that are important to you, perhaps things like timeliness, cleanliness, or attention to detail.

Next, find individuals who share those same values, help them succeed, strive for excellence, do your best, and have fun together.

Having a clear vision is the best way for you and your team to start having more joy, more fulfillment, and more financial success in your lives and in your practice.

You might ask, “What is fulfillment?” My answer is, “Doing the dentistry you love, with a team you love, and with the patients you love.”

If you want to have a great team and a great dental practice, simply remember that great dental teams start with a great vision.

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Testimonials

Rosie, RDH

Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her...
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Rosie, RDH

I had the pleasure of working with Candy as a dental hygiene consultant over the course of several months, and her impact on both our hygiene department and overall practice was exceptional. Candy is highly knowledgeable, approachable, and genuinely invested in the success of the team. She is an excellent listener who takes the time to understand challenges and provide practical, effective solutions. One of the qualities I appreciated most was her accessibility, she was always available to answer questions, offer guidance, or return a call when needed. Her hands-on approach and commitment to helping our team succeed were evident in every interaction. Candy’s focus extends beyond productivity and practice growth; she truly cares about the people within the practice and works to create a supportive, collaborative environment. As a fellow dental hygienist, it was especially refreshing to work alongside someone who shares a similar philosophy and approach to patient care, team development, and practice success. We view many aspects of dentistry and hygiene through the same lens, which made collaboration seamless and productive. Having the opportunity to work with another hygienist who understands the challenges, opportunities, and importance of our role was invaluable. The hygiene modules she developed were incredibly valuable. They were well organized, easy to follow, and provided clear, actionable guidance. The accompanying handouts and resources gave our team the tools and confidence needed to implement new concepts successfully. Her training materials were practical, relevant, and tailored to the real-world needs of a busy dental practice. Candy’s expertise and dedication to excellence have made a lasting impact on our team. I would highly recommend her to any dental practice looking to strengthen its hygiene department, improve systems, and support the growth and success of its team. She is a true asset to any practice fortunate enough to work with her.
Rosie, RDH
Dr. Justin Elikofer

Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At...

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Dr. Justin Elikofer

Our story with IgniteDDS began almost five years ago when my wife and I purchased an established fee-for-service practice. At the time, we promised the team that everything would stay the same. The practice was thriving, and from the outside it seemed clear they had found a successful recipe for success. Our goal wasn't to change it—we simply didn't want to mess it up.

What we discovered was that while everyone wanted the outcome of success, there wasn't alignment around how we achieved it or measured it. Success in room 1 wasn't the same as Room 2. It took us nearly four years to fully understand that because we were doing well. During that time, we also realized we weren't leading as effectively as we could have been. We weren't communicating a clear vision, establishing consistent standards, or implementing clear protocols. Instead, we allowed people to continue doing things their own way. Some team members appreciated that freedom, while others felt frustrated by the lack of consistency and direction.

After four years, we found ourselves at a crossroads. We felt stuck. Morale was low and we weren't sure we could get the practice where we wanted it to go on our own.

As owners who value relationships as much as results, David immediately stood out to us. His personality was authentic, approachable, and trustworthy. He was someone we could see ourselves learning from and building a genuine relationship with. Being local was a bonus, but what really resonated with us was that his vision for practice growth, demonstrated through his own private practice, closely mirrored our own. He had already built the type of practice we wanted to create.

This stood in contrast to many other consultants we spoke with, whose focus seemed to be on PPO models and increasing volume. David's experience aligned with the type of practice we wanted to build: a high-touch, high-end patient experience centered on quality rather than quantity.

The IgniteDDS team—David, Dawn, and Candy—started by helping us understand where we truly stood. Through discovery, data gathering, and DISC assessments, they helped us identify opportunities for improvement and build a foundation for long-term growth. Rather than jumping straight to solutions, they gave us clarity.

Candy's coaching was instrumental in aligning our hygiene department and our office as a whole with the hygiene department. With her help, we were able to improve the patient experience and new patient process.

We also tackled practical issues that had become major challenges, including an accounts receivable system that was largely out of control. IgniteDDS didn't just point out problems—they provided systems and processes to solve them.

One of the most valuable aspects of the relationship was having experienced coaches to help us navigate team conflict and leadership challenges. As practice owners, those situations can feel isolating. Having a trusted team to walk through difficult conversations and decisions was invaluable.

Another large impact came through our office managers' work with Dawn. Rather than relying on the doctors to drive every initiative, IgniteDDS empowered our office managers to take ownership of the process and lead from within the organization. They embraced that responsibility wholeheartedly. No challenge was too large or too small. Dawn consistently met them where they were and helped them develop the confidence and skills to lead. The answer was rarely, if ever, "no." Instead, it was, "Let's figure out how."

Today, our practice is more aligned, more accountable, and better equipped to deliver the experience we've always envisioned. We have clearly defined protocols, team agreements, and expectations that simply didn't exist before. Our collections have improved significantly, particularly through implementing systems that helped us address and recover outstanding balances.

If we could offer one piece of advice to another practice owner considering IgniteDDS, it would be to identify the team members who are willing to take ownership and invest in their growth. Share your vision with the IgniteDDS team, trust the process, and allow them to help shape your team into the organization you want to become.

Working with IgniteDDS has been one of the most impactful investments we've made in our practice, our team, and our own growth as leaders. Are things perfect? No. Are we closer? Absolutely, yes!

Dr. Justin Elikofer
Dr. Sanjie Jackson

Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. ...
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Dr. Sanjie Jackson

I was running on empty, and honestly, everyday I thinking of my exit strategy when I met Dr David Rice. As the sole owner of two dental practices, I knew I couldn't continue trying to do everything on my own. Not if I wanted to grow and lead at a higher level. Partnering with IgniteDDS has been, hands down, one of the best investments I've made for both my practices and my team. Just halfway through my first year with IgniteDDS, the impact has already been remarkable. The knowledge, systems, accountability, and leadership development they have provided have transformed the way we operate. Not only have I gained valuable tools and insights as an owner, but my entire team is getting empowered with skills and confidence that are helping us elevate every aspect of our patient experience and practice performance. What sets IgniteDDS apart is the genuine commitment they have to their clients' success. Their guidance is practical, actionable, and tailored to the everyday realities of me running two dental practices. I am incredibly grateful for Dr. David Rice, Dawn, Candy, and the entire IgniteDDS team. Their expertise, continuous encouragement, and unwavering support have made me feel like I am not alone on this journey. If you're a practice owner looking to strengthen your leadership, improve your systems, and create sustainable growth, I cannot recommend IgniteDDS highly enough. The value they provide is truly exceptional, and I am excited to see what the rest of this journey brings.
Dr. Sanjie Jackson
Alyse Berta

Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I...
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Alyse Berta

Dawn, thank you for the great advice and guidance you’ve shared as we work on improving our practice's efficiency. I truly appreciate your support and the time you’ve taken to help us move forward in a more streamlined and effective way. Your insight has been incredibly valuable and is helping us make meaningful progress.
Alyse Berta
Dani S.

Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has...
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Dani S.

IGNITEDDS has made a real difference in our practice and in my role as office manager. The support I’ve received has helped me grow with more confidence and clarity, and our systems and leadership have improved because of it. Dawn has been an incredible support to me personally, always present, approachable, and truly invested in our success. I never feel alone when challenges come up, and that level of guidance and encouragement has been invaluable. IGNITEDDS doesn’t just support practices; they support the people behind them.
Dani S.
Eva B.

Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly...
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Eva B.

Working with IGNITEDDS Coaching has been such a great experience! Having David as a dentist makes a huge difference. He truly understands the day-to-day challenges we face in practice. His insight makes their guidance practical, relevant, and easy to implement. Working alongside Dawn has been such a gift! She’s always available to answer questions, talk through ideas, and help us find the right solutions. Her advice is thoughtful, effective, and supportive. It hasn’t just helped me, it’s positively impacted our entire team and elevated our patient experience. I’m incredibly grateful to partner with Ignite as we continue to grow, strengthen our team, and serve our patients at a higher level.
Eva B.
Kylinn Tucker, RDH

Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything...
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Kylinn Tucker, RDH

I had an amazing experience with the IGNITEDDS Coaching program. Especially since I am a new hygienist, everything you guys shared was so helpful. It’s evident that you guys prioritize each individual team member of a dental office and do everything you can to make the environment and schedule run as smoothly and efficiently as possible. I learned so much about treatment planning, Dentrix, scheduling, teamwork, and overall ways to continue improving as a new grad. I wish every dental office had the opportunity to complete this program.
Kylinn Tucker, RDH
Dr Ben Truong

Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is ...
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Dr. Ben Truong

It was great working with a team to help bring out the best in each of us. Our team is small, but we work closely together to provide a great patient experience, while having fun at work as well! Your team was able to help us learn to work together, with each person having a vital role in providing care to the patient! Helping us all become streamlined and on the same page will help us become an even more successful practice!
Dr Ben Truong
Dr. Ronnetta Sartor

Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems ...
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Dr. Ronnetta Sartor

The 90-Day Jump Start has been transformative for our office. Dawn and Dr. Rice guided us through implementing essential systems and processes, from new patient calls to treatment planning and case acceptance. Their focus on patient care and team accountability has helped us create better structure, improve work/life balance, and stay aligned with our goals. In a short time, our practice has grown tremendously.
Dr. Ronnetta Sartor
Dr. Chandler Oldenburg

Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, ...
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Dr. Chandler Oldenburg

IGNITEDDS has been truly transformative for our practice. Within just a few months, our accounts receivable collections increased by $30K, and our operations became far more streamlined. Their clear procedures and policies gave our team structure and confidence, while their step-by-step ownership guidance addressed our specific challenges. Thanks to David and Dawn, we feel more organized, empowered, and aligned than ever before. I highly recommend IGNITEDDS to any practice ready to grow and strengthen its foundation.
Dr. Chandler Oldenburg

Robert Maguire

Dr. Robert M. Maguire is a dentist, proven leader, coach, consultant, and communication expert who offers consulting services to dentists and their teams around the country. With more than 30 years of experience in his very successful solo fee-for-service private practice, in combination with his communication training, Dr. Maguire understands that practice success involves a mix of technical, managerial, and communication excellence. He calls it “The Hands, The Head, and The Heart Philosophy.”

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